Our Promotional Package..

The first thing we thought of for our promotional package was the title ‘Imperfect Mr Perfect’ this allowed us to base our ideas around the thought that not everyone is perfect. We then came up with the tag line ‘love makes the imperfect, perfect’. From these two vital parts, we were able to think of a story line to fit the title. Before, we had tried to think of a story before coming up with a title, we felt that thinking of the title beforehand gave us the first step to thinking of a story, although we have changed our story line at least 3 times. This also led to us choosing certain poses for our pictures on the poster and magazine, also the colour scheme, release date, character clothing, props and fonts for our three promotional items.

We had an image of what we wanted our poster to look like from the start and we have mostly stuck with our original ideas as it fits with the typical romantic comedy theme. We originally wanted to put our film title next to our main characters, so it looked like it was sitting on the bench. Although we decided to put our film title underneath the picture, it worked out to our advantage as it suited the romantic comedy film better and was easier to catch peoples attention. Our magazine designing was interrupted after gaining feedback which suggested our character was too posed to be displayed on the front of a film magazine. We therefore decided to go for something a little more relaxed with a background to suggest the film magazine genre.

Creating our film title and tag line first have also helped us decide on a colour scheme. We researched into other Rom-Com promotion products and noticed the colours used were bright, bold and girly. We therefore decided to use bright pink and orange as our colour scheme, the pink portrays the romance in our film whilst the orange stops it from becoming over powerfully girly and represents the comedy element to our film.

We decided not to use a specific release sate on our products as teasers don’t often display specific dates of release and just show the month or season that it is due. We researched into the release dates of other romantic comedy films and found that most of them are released during spring and summer. We chose to use ‘Summer 2011’ as our release date as the holiday breaks and hotter months seem to peak for romance.

We noticed that on previous film posters and magazines, that the characters display the chosen colour scheme through their clothing. To keep consistency, we chose to dress our main female character in pink and our male character in white for the poster. This represented our colour scheme very well and therefore worked with the writing we placed around the picture on our poster. We didn’t want to over use both colours and so chose just to show the girl in pink while leaving the man in white. On the front of our magazine cover, we chose to keep our female in plain white, this allowed her to stand out from the background and we worked our colour scheme around her with the different story titles featured in the magazine. This stopped our colour scheme from being too over powering, otherwise we would have struggled to find suitable colours to stand out from the image to use on our titles.

The font we decided to use for our teaser trailer and poster defers from that we used on our magazine. We wanted a font that would be bold and easily read, yet also romantic and swirly. We decided to keep our film title in block letter, so it stood out and caught people’s eyes, we chose to display our tag line a italic curvy writing to represent the romantic element in our film. We chose not to show our tag line on the magazine front cover and decided to display the romantic element in the title unlike before.

All of these link together and help us promote our film – 'Imperfect Mr Perfect’ very well. Having a tag line allows the story to be suggested to our audience but does not give to much away. This is will question their views and persuade them to watch the film and buy the magazine feature.