Audience Research..

We created a questionnaire of which we conducted 10 questions and gave them to 15 people. This represents some of our research.


1) We asked them 'How old are you?' and these were the results..

We gave most of the sheets to our class mates and peers which might make the results seem a bit biased toward the older generations.

2) We also asked them 'How often do you go to the cinema?' and these are the results we received..

As our film will be shown in the cinema, it is good to know that our target audience visits the cinema regularly. 

3) We were interested in what types of social networking people used most..

After we have produced our teaser trailer we will need audience feedback, to do this we will upload our trailer to certain social networking sites, these results will provide us with the knowledge of which site is used most. We would most probably upload it to Facebook, YouTube and Twitter to provide us with the most relevant feedback.


4) We also asked them what their favourite music genre is, and these were the results..

Pop music is usually associated with ROM-coms, it is helpful to know that our target audience mostly listens to pop music which would suggest that they would like our movie.

5) What do you initially look for in a film poster? This will tell us what we should make bigger/more important on our posters..

Our research has told us that most people look for the images on the poster. We now know that we should make the images eye catching by making the interesting, bold and bright.

6) We also asked them how often do you see a film they wanted to see, these were the results..

We found out that most of our audience see a film they want to see and are not persuaded by other people.

7) We decided to also ask them if it wasn't their choice to see a film, who's choice would it usually be..

As we asked mostly 18/17 year old's, it is good to know that most of them are persuaded to see a film by their peers, who would most probably have the same interests as them, which led us to ask the next question..We wanted to see who were the main influence for film choice you watch in the cinema. However we found that it it was friends.

8) We asked them to rank these film genres in order of their favourite to least favourite..

We found out that ROM-com is the most popular film genre, which would suggest that our audience would enjoy our film.

9) We considered using our own names as the actors/actresses but we thought he would seem more professional to include famous film star names in our film. So we asked the audience what they would prefer and got this result..

We found out that most people are more likely to see a film if well known actors are in it and this made us come to the conclusion that we would use Zoey Deschanel and Andrew Garfeild.

10) We decided to ask our audience what they would consider more important when advertising a film, whether it would be the teaser trailer, magazine reviews or the posters.

This made us realise how we should split our time between the three projects and spend more time creating the teaser trailer as that is what people are most interested in.