- the titles are usually at the bottom or in the middle of the poster, they never tend to be at the top
- dates are also usually at the bottom
- billing blocks are always at the bottom
- actors names are generally at the top
- there would sometimes be a tag line but not always
- actors names are generally at the top
- there would sometimes be a tag line but not always
Most posters follow these conventions as it is simple, eye catching and can be recognised easily.
The colours used on the poster are chosen specifically to match the genre of film to ensure continuity. For example, ROM-coms generally use bright bold colours like pinks and purples which are also seen as romantic colours, where horror and thriller tend to use dark colours, especially black and red to represent blood which portray a sense of mystery. Fonts are also chosen to reflect the movie genre, as you wouldn't have fancy romantic writing for a horror film, but instead use simple and bold font instead. For our ROM-com poster, we should make sure our titles are bold and easy to read and the centre of attention and fit the images and other information around it.
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