Institution Research..

We need to decide which media institution would most likely distribute our film, so we have researched different companies to help us choose which institution film anymatic to put at the beginning of our trailer. We need to consider our target audience and our film genre to decide who is best for our production, we would need to look at what other films they have produced and if any of them are ROM-coms.

Paramount Pictures
Paramount Pictures is owned by Viacom and is the oldest film which still exists. It was founded in 1912 and became the parent company to Dreamwork in 2006, of whom have distributed many romantic comedies, such as; Titanic, Pretty in Pink, Falling in Love and is set to release No Strings Attached in January 2011. This would be a good film company to use as it is well known and recognised all over the world.

Warner Bros.
Warner Brothers is the sister company of Time Warner and has a few sister companies itself. Time Warner was founded in 1918, as time progressed other branches were formed and one of these was Warner Bros Pictures, which is a very well known company. The films that they have released include The Harry Potter films, The Nightmare on Elm Street and Clash of the Titans. From this we can see that they mostly release dramas which would suggest that they wouldn't be a very good company to choose to be our media institution.

Sony Pictures
Sony Pictures Entertainment is a television and film production, which is a distribution of the Japanese company, Sony. During 2010 they reportedly sold 7.2 billion dollars of produce. In 1989 they over took Columbia Records and transformed it into Sony Pictures. They are a very wealthy company and therefore are also very well known around the world. Sony Pictures have released a number of films and television programs, these include; The Social Network, Easy A and to be released next year, The Smurfs. Although this institution is well known, they are not very romantic comedy based and we could find a more ROM-com focused distribution to use.

We decided that we would use Paramount Pictures as our media institution as it has distributed many romantic comedy films in the past and is more likely to distribute ours.